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LA><ART Presents Bobbi Woods at Mondrian Los Angeles
Aug 3 - Sep 1, 2011 Adapting strategies similar to those employed by the Hollywood promotional machine, Los Angeles-based artist Bobbi Woods makes use of the power and glamor of movie posters to block and to tease, often stripping away the graphics, leaving only a simple geometry or a single suggestive word. Woods’ modified posters are amended by an awareness of feminist appropriation strategies, all while maintaining a sense of visual pleasure and desire. In the series of posters on view, Woods uses black enamel paint to superimpose shapes, blocking the original imagery of the poster. These are not gestures of censorship, or redactions of hot content, but methods by which Woods playfully withholds information, titillating us.
Wood’s video also on view, entitled “California Light”—white text subtitling a black background—is similar to her posters, an equally spare composition albeit with a moody soundtrack. The video features disjointed sentences, snippets from a collection of the artist’s own writings or bits extracted from movie scripts and poems. Altogether they create an otherworldly conversation, a text for a movie that only exists as words swimming on a screen. The artist implores her audience to look, and then to look again—to seek the “potential for pleasure” inherent in each work even as it is being critically regarded.
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Press Release | download PDF
MONDRIAN LOS ANGELES AND LA><ART PRESENT
A SPECIAL PROJECT BY LOS-ANGELES BASED ARTIST BOBBI WOODS
AUGUST 3 - SEPTEMBER 1, 2011
LOS ANGELES, Calif. (August 1, 2011) – Mondrian, one of Los Angeles’ most renowned hotel destinations, has partnered up with LA><ART to feature the work of Los Angeles-based artist Bobbi Woods in the hotel’s intimate, custom-designed pop-up space. The Bobbi Woods installation from LA><ART will provide guests and visitors an experiential exhibit until September 1 that aligns with the hotel’s commitment to contemporary art through an alliance with LA’s leading non-profit contemporary art space.
Adapting strategies similar to those employed by the Hollywood promotional machine, Bobbi Woods makes use of the power and glamor of movie posters to block and to tease, often stripping away the graphics, leaving only a simple geometry or a single suggestive word. Woods’ modified posters are amended by an awareness of feminist appropriation strategies, all while maintaining a sense of visual pleasure and desire. In the series of posters on view at Mondrian LA, Woods uses black enamel paint to superimpose shapes, blocking the original imagery of the poster. These are not gestures of censorship, or redactions of hot content, but methods by which Woods playfully withholds information, titillating us.
Wood’s video, also on view in the installation, entitled “California Light”—white text subtitling a black background—is similar to her posters; an equally spare composition albeit with a moody soundtrack. The video features disjointed sentences, snippets from a collection of the artist’s own writings or bits extracted from movie scripts and poems. Altogether they create an otherworldly conversation, a text for a movie that only exists as words swimming on a screen. The artist implores her audience to look, and then to look again—to seek the “potential for pleasure” inherent in each work even as it is being critically regarded.
About the Artist
Bobbi Woods received both her BFA and MFA from Art Center College of Design in Pasadena, CA in 2006 and 2008, respectively. Recent exhibitions include “California Dreaming,” curated by Hedi Slimane at Almine Rech Gallery, Paris, France and “Greater LA” in New York, New York. Woods will present her upcoming solo exhibition at Annie Wharton Los Angeles, CA this fall.
About LA><ART
Founded in 2005, LA><ART is the leading independent non-profit contemporary art space in Los Angeles, committed to the production of experimental exhibitions and public art initiatives. Responding to Los Angeles’ cultural climate, LA><ART produces and presents new work for all audiences and offers the public access to the next generation of artists and curators. LA><ART supports challenging work, reflecting the diversity of the city and stimulates conversations on contemporary art in Los Angeles, fostering dynamic relationships between art, artists, and their audiences. LA><ART has produced and commissioned over 100 projects in its first five years.
LA><ART is located at 2640 S. La Cienega Blvd., Los Angeles, CA 90034 T. 310.559.0166 F. 310.559.0167 www.laxart.org LA><ART is open Tuesday through Saturday 11am-6pm
About Morgans Hotel Group
Morgans Hotel Group Co. (NASDAQ: MHGC) is widely credited as the creator of the first “boutique” hotel and a continuing leader of the hotel industry’s boutique sector. Morgans Hotel Group operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in South Beach, Mondrian in Los Angeles, South Beach and New York, Clift in San Francisco, Ames in Boston, and Sanderson and St Martins Lane in London. Morgans Hotel Group also manages hotels in Isla Verde, Puerto Rico and Playa del Carmen, Mexico. Morgans Hotel Group has other property transactions in various stages of completion including a Delano in Cabo San Lucas, Mexico, a Delano in Turkey, a Mondrian in Doha, Qatar and a hotel in New York to be branded with one of MHG’s existing brands. For more information please visit www.morganshotelgroup.com.
The Mondrian is located at 8440 Sunset Blvd., Los Angeles, CA 90069 T. 323.650.8999 F. 323.650.5215 www.mondrianhotel.com For media inquiries regarding Mondrian, please contact: SYNDICATE at 310.691.8575 or via email: erin.janzer@syndicatemediagroup.com or christina.chu@syndicatemediagroup.com 
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