LA><ART

LA><ART in partnership with When in Rome presents
a new billboard project:

Rä di Martino's Day for Night
(abandoned movie set, Morocco 2011)

On the southeast corner of La Cienega Blvd and Whitworth Dr facing North
Between Olympic and Pico APRIL 11 - 24
Between Venice and Washington APRIL 25 - MAY 21

Big production movies often leave their sets in foreign countries in desolated lands where they become part of the landscape. These fake ancient columns, in the southern part of Morocco, have probably been used and re-used for different movies and are now decaying slowly, leaving an eerie feeling. In a billboard in Los Angeles, this image brings back to Hollywood the remains of something used by its own industry and left forgotten.