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Digital Billboard Platform
Jen Liu, Martine Syms, Amy Jorgensen, Basma Als...
Jun 1 - Dec 31, 2016

Jen Liu, Martine Syms, Amy Jorgensen, Basma Alsharif

June 1st - December 31st 2016

9039 and 8410 Sunset Blvd., West Hollywood, CA 90069


LA><ART is pleased to announce the third and final rotation of videos presented as part of the Digital Video Platform, a project of LA><ART Public Domain. Since 2006, the LA><ART Public Domain initiative has presented experimental public interventions that respond to the complexities of urban space and this latest exhibition series has done so within the context of time-based advertising space. Produced in collaboration with the city of West Hollywood’s Art on the Outside program, the Digital Video Platform has featured newly commissioned works that play frequently within the hour on four large digital billboards located at 9039 Sunset Boulevard and 8410 Sunset Boulevard. With an emphasis on emerging and under-recognized artists, the LA><ART Public Domain Digital Billboard Platform has enabled artists to occupy, contest, and play with the boundaries and uses of public space, challenging preconceived ideas about where art belongs.



JEN LIU, THE PINK DETACHMENT SERIES, June 1st – August 31st, 2016

Four 2-channel, digital motion videos and two 2-channel digital motion videos

9039 Sunset Blvd, West Hollywood, CA 90069 

THE PINK DETACHMENT SERIES reinterprets Madame Mao’s THE RED DETACHMENT OF WOMEN. This significant ballet from China’s cultural revolution describes the domestication of an all-women military corps whose violence has been transformed chromatically, from the bright red representing threat of military action to the soft and submissive pink representing factory food production. 



MARTINE SYMS, LESSONS, September 1st –  October 31st, 2016

Thirteen 2-channel, digital motion videos and one 2-channel jpeg still end card

9039 Sunset Blvd, West Hollywood, CA 90069 

LESSONS is an ongoing series of 30-second videos that Syms refers to as “commercials.” Each spot advertises a lesson she has learned from radical traditions and specifically from Fred Moten’s writings on the musical break, which posits that Black radical traditions were born within the “breaks” of improvisational jazz. These videos apply Moten’s critical framework to the commercial break, creating structural ruptures in TV time. LESSONS resist the dominant logics of the cut, the figure, the voiceover, and the frame.


AMY JORGENSEN, FAR FROM THE TREE, September 1st- October 31st, 2016

Single-channel, HD digital motion video on two screens, 3 mins.

8410 Sunset Blvd., West Hollywood, CA 90069

Artist Amy Jorgensen treads the line between the romantic nostalgia of a childhood game—bobbing for apples—and the voyeuristic discomfort of observing someone struggle underwater. Drawing on the politicized subjects of torture, rape culture, and images associated with these topics, Jorgensen co-opts references to violence as a way to examine how the traditional female symbolism of the apple correlates to notions of force and extremism.


BASMA ALSHARIF, DEMOCRACY, November 1st-  December, 31st, 2016

Two 2-channel HD digital motion videos, 3 mins. each

8410 Sunset Blvd., West Hollywood, CA 90069 

Like landing on the moon, democracy- a term coined in 5th century Athens - is an iconic event. If icons are symbols that flatten the nuances of what is represented, so do long held belief systems that have ceased to serve their function. Alsharif’s video gestures towards the subversion or undoing of the iconography around democracy that has become entrenched in ideology—ideas we have held onto for too long—at this moment when sea changes are impending.


LA><ART Digital Video Platform was produced by Jessica Rich. LA><ART partnered with the City of West Hollywood’s Art on the Outside program to realize the following Digital Video Platform projects: 


Adam Mars We Have All Seen You Naked (May 1st-May 31st, 2016)

Pascual Sisto Monument Valley and No Content (June1st-June 30th, 2016)

John Knuth and Andy Featherston White Snake!
(April 1 – June 30, 2016)

Nikhil Murthy They Ship the Water in Everyday 2
(January 1 - March 31, 2016)

Jillian Mayer Three Films for a Video Billboard
(October 1,2015- December 31, 2015)









Special thanks to Jessica Rich, Joe Shooshani, Rebecca Ehemann, and the City of West Hollywood.