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Ruben Ochoa
LA><ART Billboard
Sep 9 - Oct 31, 2006

in collaboration with Raul Vasquez
September 9 - October 31, 2006

Press Release | download PDF











Opening reception September 9, 2006 6-8 PM Artist’s talk Saturday October 21, 2006 6:30-8:30 PM


Ruben Ochoa, Proposal sketch for Freeway Wall Extraction, Eastbound on 10 Fwy below N. Soto St. and Marengo St., 2006, Courtesy of the artist and LA><ART.


LA><ART is pleased to announce an exhibition and public project with Los Angeles based artist Ruben Ochoa, slated to open September 9 through October 31, 2006. Ruben Ochoa will stage an intervention onto a freeway wall in L.A. and produce a billboard on La Cienega Blvd., gesturing to this public insertion in conjunction with his exhibition at LA><ART, entitled Extracted.


For the intervention, Ochoa will produce a photographic image of a Los Angeles landscape stretched on and interrupting a freeway wall. This concept will extend itself to the concurrent activities, including the exhibition at LA><ART, which will feature a newly commissioned site-specific sculpture concretizing the freeway wall fragment in the context of the gallery space. Ochoa’s billboard project on


La Cienega Boulevard between Venice and Washington Boulevards will signal the projects figured both on the freeway and in the gallery.


Ochoa is critical of the social divide of the city, and his work has particularly geared toward the investigation of geography and gentrification in Los Angeles. In his series of drawings, Freeway Wall Extractions, Ochoa camouflages fragmented freeway concrete slabs into gentrified neighborhoods in L.A., encroaching upon and disrupting the suburban calm.


The series of Freeway Wall Extraction projects support Ochoa’s most visible project to date - his ongoing Class C, featuring a retrofitted tortilla delivery van as art gallery which navigated the city beyond normative boundaries of high and low culture. His forthcoming intervention onto a freeway wall sits somewhere in-between muralism, graffiti, and cultural camouflage.


Ruben Ochoa has exhibited in Southern California at spaces such as Roy and Edna Disney/Calarts Theatre (REDCAT), Greyscale in San Diego, The Orange County Museum of Art's California Biennial, The Project in Los Angeles, and The Pasadena City College Art Galley. He has done performance interventions at The Museum of Contemporary Art in La Jolla and the Oceanside Museum of Art, among other spaces. Ochoa has received an Emerging Artist Fellowship from the California Community Foundation, an Artist Completion Grant from the Durfee Foundation and a Diversity Fellowship from UC Irvine. He received his MFA from UC Irvine in 2001.


Concurrently on view at LA><ART is Marco Rios and Ruben Ochoa’s collaboration - Embryonic Loop - including two coffin-car sculptures titled Rigor Motors. Inspired by L.A. traffic and the fear of car crash fatalities, the vessels take the sardonic forms of cradling the body upright.


EXTRACTED is made possible with the generous support of The James Irvine Foundation, Creative Capital Foundation, La Colección Jumex, Peter Norton Family Foundation, Ron & Sindi Schwartz, Eve Steele and Peter Gelles, Art Review, Cirrus, JET, and X-tra. In-kind support from Campari.


About LA><ART: Responding to Los Angeles’ cultural climate, LA><ART, a non-profit contemporary arts organization, questions given contexts for the exhibition of contemporary art, architecture and design. With a renewed vision for the potential of independent art spaces, LA><ART provides a center for interdisciplinary discussion and interaction and for the production and exhibition of new exploratory work. LA><ART offers a space for provocation, dialogue and confrontation by practices on the ground in LA and abroad. LA><ART is a hub for artists based on flexibility, transition, spontaneity and change. The space responds to an urgency and obligation to provide an accessible exhibition space for contemporary artists, architects and designers.


LA><ART is located at 2640 S. La Cienega Los Angeles, CA 90034

T.310.559.0166 F.310.559.0167 office@laxart.org www.laxart.org.


LA><ART is open Tuesday through Saturday 11 AM - 6 PM


Ruben Ochoa, Proposal sketch for LA><ART Billboard Project on La Cienega Boulevard between Venice and Washington facing North, 2005. Ruben Ochoa, ART SHOW HERE, Digital image, 2004. Courtesy of the artist and LA><ART

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